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In the current scenario, online reputation is more crucial to your brand than ever before. A single bad review or backlash via social media can go far and result in your credibility, sales, and customer loyalty. That is why now numerous brands are switching to new ways to maintain and improve reputation, and one of […]

In the world of the competitive modern Web, it is not enough anymore to lure visitors to your site. Businesses, as a way of succeeding, must ensure they maintain the conversion of the visitors into customers. This is where the potent forces of Online Reputation Management (ORM) and Performance Marketing come in- a duo that

The online reputation of your brand to customers in the current hyper-connected digital environment is however one of the most important marketing assets you hold. Consumers are no longer just hanging on to the traditional form of advertising or using word to word, they access the internet to conduct research of your brand, read reviews

One of the questions that often come to every service-based business attempting to develop a strong digital presence is whether they need a full website or a landing one. There is no solution that fits every situation because it is simply a matter of what you are looking to achieve, who your audience is and

The current digital marketplace is oversaturated with the same brand promotion tactics that are neither unique enough to create a lasting impression on the consumer nor cost effective and scalable. Although celebrity influencers and mega-creators may attract the most attention, the micro-influencers with their lesser but closely engaged audiences are causing the biggest waves in